Analysis of Popular Audience Needs

The most striking aspect of what many consumers had to say regarding fashion knock-offs was their defensiveness of the right to purchase the goods. It came across as almost an intentional ignorance. They seem to permit themselves not to understand the consequences that their actions have on the designers of the original items and the fashion industry as a whole. I expect that what they would want, if anything, is affirmation that their purchasing habits are legitimate. What appears to be necessary is an education in the impact that fashion piracy has on designers, the industry, and the economy. There are many details to that argument, and since defensiveness is often difficult to breakthrough, it would be important to be concise in relaying the facts. One way to try to get a point across would be in a bulleted list format with brief statements of the issues. Interestingly, since the consumers’ own arguments were emotional appeals, it could be helpful to include emotion in arguing the other side.